The Significance of Computers in Our Lives

2010; mankind has come a long way since the first discovery of fire a few hundred thousand years ago. Fire used to be a necessity then, now the computer is a necessity for us as we use it in our daily lives.

One way computers help us is in our lives. We use the computer to communicate with people such as web conferencing with friends who are overseas, to look up on information about a particular topic, socialize on social networks such as Facebook or even to do something as simple as sending an email or digital cards to friends and loved ones.

The computer has also managed to change us from reading hard copies of books, magazines and newspapers, to reading online digital documents such as online newspaper articles and e-books.

In education, lecturers are now using PowerPoint to make their lecture slides which are used during their lectures and students are now able to download the lecture slides into their computers and store it as reading documents.

In the working place, paperwork is now slowly converting from manual printing and keeping documents to storing documents in the computer. The problem with paperwork is that it takes up a lot of space and an office has limited space. Moreover, going digital will help the environment as there will be less demand for paper which results in lesser trees being cut down to be made into paper.

However, there have been some issues raised about digital documents. A digital document can be created and edited by anyone, thus this leads to the owner verification problem. It is dangerous in the working environment, because anyone can edit a contract or agreement after it has been signed and used it against the other party. Another problem would be if one accidentally deletes the document, it will be hard to trace the perpetrator and also very hard to retrace the document.

Services Marketing

Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notion that services are distinct from products, and thus deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P’s found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as “deeds, processes, and performances”. None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services cannot be shown or displayed to customers, making it hard for marketers to advertise the quality of the service. And finally, because services don’t physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishable feature about services is the fact that it’s both produced and consumed at the same time, as opposed to products where customers do not see how the product is manufactured. A good metaphor for this is being at the theatre. Consumers can be compared to an audience, where they watch actors (employees) perform on stage (physical location like a business store) amongst props (physical objects like chairs, tables, pot plants etc). The actors are ‘live’ and performing (producing) at the same time as the audience are watching (consuming). This brings us to the concept of interactive marketing. In a service, operational staff carries out much of the marketing function (Klassen, Russel, & Chrisman, 1998), and marketers are left to the advertising and promotion.

The final distinction that differentiates services from products is their perishability. While some products perish very quickly (like water balloons), services simply cannot be stored, saved, resold or returned at all. Marketers main concern would be the procedure for when things do not go as planned. Customers cannot simply return the service and ask for another one; it is up to the service provider to offer the customer some kind of compensation. If passengers are forced to wait a long time for their flight, employees could provide free coffee and refreshments while they wait, in an attempt to make up for their failing service.

With product marketing the marketing mix includes the four P’s; product, price, place and promotion. Services use the same elements plus three more to help account for their unique nature.

Firstly there is people, which comprise of everyone that influences the buyer’s perceptions, including the buyer themselves. Customers have an active role in the production, and thus can influence the outcome of their own service or the service of others. For example a large family with screaming children interrupting a young couples romantic dinner at a restaurant.

Every person is important to the marketer, no matter how small their role may be. Consider an IT professional who installs computers in people’s homes. During that installation the buyer may form an opinion of the service provider as a whole based purely on that IT professionals performance. Sometimes a person is the sole service provider, for example a dentist or lawyer, making their performance and appearance critical to gaining a high perceived quality of service.

The sixth ‘P’ is physical evidence, which is the environment in which the service is delivered and where the firm and customer interact (Zeithaml, Bitner, & Gremler, 2006). It also includes any physical objects that assist in the delivery of the service. (Lehtinen & Lehtinen, 1991) define it as the environment and its instruments. With some services customers may find it hard to judge the quality of the service, especially with credence service’s like financial advisors or legal advice. It is crucial that marketing managers address consumer fears regarding risk that results before, during, and after consumption of credence services (Keh & Sun, 2008). Since the customer does not have the knowledge or experience to judge the actual service, they instead turn their attention to other things, including the physical evidence of service quality. This would usually come in the form of a professional looking workspace, however would change with each service provider. For example in a doctors surgery cleanliness would be expected.

Finally there is the service process, including the procedures, mechanisms and flow of activities by which the service is delivered (Zeithaml, Bitner, & Gremler, 2006). When purchasing a service, customers often have a set of expectations of the process of the service, and when these are not met, the perceived quality of service drops. For example in white water rafting a customer might be dissatisfied if, when they arrived, they were told they had to carry the raft to the top of the river first. The process is important because people participate in it, unlike products, where the process is behind doors.

Services represent at least 70% of the nation’s total GDP for at least 5 countries, including the United Kingdom and Australia, making it a hot topic for not only marketers, but anyone competing in the business world. Services are distinguished from products by four characteristics; intangibility, they are heterogeneous, there is simultaneous production and consumption, and their perishability. Services marketing differs from product marketing from the fact that three extra P’s are added to the original marketing mix; people, physical evidence and process.

Plannet Marketing Review – Is This Travel Company The Real Deal?

So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

Who Is Plannet Marketing?

Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

How Do You Make Money With Plannet Marketing?

The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

1 Star Director – 100 active distributors – $500/month

2 Star Director – 300 active distributors – $1,000/month

3 Star Director – 500 active distributors – $2,000/month

4 Star Director – 1,500 active distributors – $5,000/month

5 Star Director – 4,000 active distributors – $10,000/month

6 Star Director – 10,000 active distributors – $16,000/month

7 Star Director – 25,000 active distributors – $30,000/month

8 Star Director – 50,000 active distributors – $50,000/month

9 Star Director – 100,000 active distributors – $100,000/month

Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

Should You Join Plannet Marketing?

Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

History and Components of a Modern Mainframe Computer

Mainframe computers are critical for some of the largest corporations in the world. Each mainframe has more than one modern processor, RAM ranging from a few megabytes to multiple-score gigabytes, and disk space and other storage beyond anything on a microcomputer. A mainframe can control multiple tasks and serve thousands of users every second without downtime.

The chief difference between mainframes and other computing systems is the level of processing that takes place. Mainframes are also different in terms of data bandwidth, organization, reliability, and control. Big organizations-banking, healthcare, insurance, and telecom companies, etc.-use mainframes for processing critical commercial data.

In this article, we discuss the evolution of mainframe computers and their components.

History of mainframe computers

IBM developed a critical part of mainframe computing, the Automatic Sequenced Controlled Calculator (ASCC) for arithmetic operations, in 1944. From the late 1950s through the 1970s, several companies manufactured mainframes: IBM, Burroughs, RCA, NCR, General Electric, and Sperry Rand, for example. Since then, System / 390 by IBM is the only kind of mainframe in use. It evolved from IBM's System / 360 in 1960.

An Early mainframe occupied a huge space. New technologies have drastically reduced the size and cost of the hardware. A current-generation mainframe can fit in a small closet.

Components of a modern mainframe computer

Like a PC, a mainframe has many components for processing data: operating system, motherboard or main board, processor, controllers, storage devices, and channels.

• Motherboard: The motherboard of a mainframe computer consists of a printed circuit that allows CPU, RAM, and other hardware components to function together through a concept called "Bus architecture". The motherboard has device slots for input cards and cable interfaces for various external devices. Where PC motherboards use 32- or 64-bit buses, mainframes use 128-bit buses. General instructions regarding the internal architecture help the motherboard connect to the other devices and retrieve data using binary computation.

• Processor: A CPU acts as the central processing point in mainframe architecture and includes an Arithmetic Logic Unit (ALU) for performing arithmetic calculations. It also works as a controller for the bus architecture and handles traffic and data requests. The processing power of mainframes is much higher compared to PCs, so that they can handle huge amounts of data.

• Storage devices: Storage devices are for entering, retrieving, storing, and recording data. Many are external devices, such as hard drives, tape drives, and punch card readers, all connected to terminals of the mainframe and controlled by the CPU. Their capacity for data storage can be hundred or even thousands of times that of a PC.

• Communication controllers: Communication controllers allow remote computers to access a mainframe. With the help of networks, LAN or WAN, communication controllers establish connections with various devices, perform data transmission over communication channels, and keep track of users at terminals.

• Channels: The "channels" are the cables used to connect the CPU and the main storage to other parts of the system and make sure that data is moved in a systematic way without losing its integrity.

Modern mainframes have advanced features such as expanded service management capabilities, cross-platform integration facilities, etc. And so are suitable for critical data center operations. The cost of maintaining modern mainframes is much less compared to older models.